Toronto, Ontario – January 19, 2011 – Whitecap Canada Inc. is excited and pleased to announce the launch of Miele Canada’s new Mobile web site m.miele.ca developed in HTML5 and running on all major mobile platforms including iPhone, BlackBerry and Android.
As the world’s largest family‐owned and operated appliance company, Miele is immovably committed to the highest quality, performance and environmental standards. Founded in 1899 on a promise of “Immer Besser”, a German phrase meaning “Forever Better”, Miele has continued to distinguish itself with its sleek design, superior engineering and unparalleled service. With a wide range of domestic products from built‐in ovens, steam ovens, coffee systems, cooktops (gas, electric and induction), ventilation systems, dishwashers, laundry products, vacuum cleaners and Miele MasterCool refrigeration, Miele is providing quality products for every need in the home. In addition, Miele offers solutions for commercial and industrial needs through the Miele Professional division.
“The Miele brand is something Canadians have come to associate with refined design and superior quality. Whitecap is also a company that has built its reputation on quality and design excellence in software design and development. And so we at Whitecap are totally proud of the partnership we have developed with Miele Canada over a number of years, as well as the fine and excellent web development work we have completed together working as a team” said Robb Carmichael, Whitecap’s President & CEO.
“Our new mobile platform is the next step in Miele’s commitment to further enhance the overall consumer experience. Whitecap has been and continues to be an excellent web and software development partner to work with. We work well together as a team and together we have accomplished much,” said Marco Distler, Director, Consumer Experience at Miele.. “Our mobile site allows us to provide the right content in the right format to consumers. It is no secret that Canadians increasingly enjoy using their smart phones for obtaining information that assists them in making informed purchasing decisions. At Miele, we are proud of the products and services we offer and we are committed to living our Mantra, “Immer Besser” on all fronts, including our online presence.”