As much as the technical foundations of any database, software application or web site must be solid, the creative look and feel and most importantly the design of the "user interface" is also critically important. A key goal in all web site design is excellence in user experience (UX) and user interface design, a real strength of Whitecap and something that differentiates our company.

The web experience, both internally for your employees (administrators) and externally for your customers and other site visitors, has to be simple, highly intuitive, satisfying and productive. The overall look and feel and the creative design of your web site or web application has to be in keeping with the established branding standards for your company and reflective of a forward thinking, industry leading, and customer centric business.

Over the past 15 years Whitecap has developed a significant number of highly successful web sites, Intranets, Extranets as well as rich application sites for both B2C and B2B clients, where image and brand consistency were of utmost importance to our clients.

In some cases, our clients have advertising agencies of record that are ultimately responsible for brand and image development. In these instances the key to our success was our ability to work cooperatively and in unison with these agencies to develop a winning formula for our mutual client.

Image and brand are very important considerations and fundamental considerations in web site, or even application design. Whitecap understands this very well and will develop an online presence for you that represents your brand as it was intended to be represented.​

​