One of the questions we are frequently asked when bidding on new projects or courting new clients is simply “Why Whitecap?”
What is it that makes you different? Why should we choose Whitecap over your
competitors? How do you distinguish your company in this somewhat crowded
These are, of course, all very valid questions. In order to answer them, we turned
to our existing clients and asked them to assist us in this exercise. The answers
we were expecting to get back from them was Whitecap’s experience and expertise,
our proven track record, our skills and knowledge as it pertains to Internet
application development, our technical prowess and design talents.
Interestingly enough, our clients acknowledged all of the aforementioned as being important
criteria in their selection process. However, they indicated that these were a given. We wouldn’t even make it to a short list if we did not stand out in these areas!
Summarizing the input we received, it became apparent the things our clients most value about Whitecap beyond the given are as follows: