Whitecap Helps Adeptron Design and Develop It's New Web Site
Background
Adeptron (www.Adeptron.com) is a leading global provider of complete Electronics Manufacturing Services (EMS), offering world class manufacturing facilities and global partners throughout Canada, the United States, Israel and China.
Challenge
Prior to this project, the company’s web site (www.Adeptron.com) was deemed a net negative by the business in terms of driving sales to new customers. It did not reflect the company’s professional image. Nor did it make it easy to perform site changes. Updates to the site could only be made by technical users within the IT department. Site content was out-of-date and difficult to update.
Solution
Whitecap worked with Adeptron in the following areas: a branding exercise to refresh and redesign the company logo; a complete redesign of the web site in terms of look-and-feel and navigation, implementation of a DotNetNuke-based site framework and content management system (CMS), Search Engine Optimization (SEO) strategies and a complete review and rewrite of all site content to more accurately reflect the company’s values, services and professional image.
Results
The new company logo, site design and content have allowed Adeptron to establish a much improved web presence, ultimately improving their online image and driving more new business to the company. Providing direct CMS access to the site for non-technical staff has allowed Adeptron to work within the refreshed design of the web site to provide up-to-date company information updates and news releases with little or no IT personnel involvement.