Canada Colors and Chemicals Limited is one of North America’s largest distributors of chemicals and plastics, with over 300 employees and facilities across Canada. Canada Colors’ new website (www.canadacolors.com) – designed and built by Whitecap – positions Canada Colors as the industry leader in terms of providing customers with advanced e-Commerce functionality, and fast and easy access to a wide variety of information and documentation on over 5,000 different products. In addition, the website offers Canada Colors’ customers a level of industry-specific information focused on the customer’s specific business needs and requirements that is unique in the chemicals distribution business.
"Whitecap’s mission is to help its clients leverage the power of the Internet to improve customer interactions," said Robb Carmichael, President and CEO of Whitecap. "Whitecap is very proud to have worked with the Canada Colors team on this project because of how well we focused on the strategic business objectives and design priorities. It was an extraordinary team effort from start to finish."
Bernard West, President of Canada Colors and Chemicals noted that, "This is one website that delivers real value to customers. With Whitecap’s help, we kept a tight focus on building functionality that will really help our customers to do their jobs more efficiently and effectively. We believe that our new e-Commerce site will set us apart from our competitors and will allow us to gain significant market share."
Canada Colors and Chemicals recently celebrated its 80th anniversary as Canada's largest independent chemical distributor. Headquartered in Don Mills Ontario, the company's growth over the past 80 years has been built on a strong commitment to customer service. With over a quarter billion dollars in annual sales, Canada Colors and Chemicals is one of the largest distributors in North America. The company is a full service provider of over 5,000 commodity and specialty products, with eight warehouse and distribution facilities across Canada.