case studies

Miele Limited

"Immer Besser" – Ever Better. For over 100 years, this has been the slogan of one of the world’s most exclusive manufacturers of high-end appliances, Miele Corporation. From dishwashers to vacuums to stoves, Miele makes the absolute best products available, bar none, for both the home and commercial markets.

When Miele decided to select a partner to help them with the evolution and enhancement of their existing website (www.miele.ca), Whitecap Canada Inc. was the natural choice. Miele was impressed with Whitecap’s strategic approach, flexibility, cost-effectiveness and demonstrated web expertise.

After first migrating an existing website from Miele USA to Whitecap’s hosting environment, Whitecap developed a strategic and tactical plan to evolve Miele’s Canadian site over time in a phased approach. The first order of business was to execute a thorough audit of the existing site in order to correct any broken links and improve the overall quality of the site, and to perform a long-overdue update of the product content in order to make it current and Canadian.

The second priority was to upgrade the technical architecture of the site to make it much easier and less costly to maintain and enhance on an ongoing basis. The third phase involved the development of significant new functionality such as a dealer locator and “Mielehaus” section. And finally, phase four will involve the implementation of true e-Business functionality with distribution partners and end customers.

Immer Besser – Ever Better – the driving principle behind Whitecap’s work with Miele in the ongoing improvement and extension of their web presence in Canada.

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