Personalizing Web Content to Build Customer Loyalty & Increase Sales
Heading to a client meeting across the city, I tune into Spotify’s Daily Mix, which masterfully mixes a custom blend...
AI Assistant Alexa Gives a Powerful Voice
Artificial intelligence (AI) has been making headlines lately as more and more products are becoming smarter and more connected. Canada...
CRM – Investing In Your Customer’s Experience with Microsoft Dynamics 365
Your customers want you to understand them and they want to feel appreciated by the companies they do business with....
CRM: Why You Need to Invest in Your Customers
I just returned from a short family vacation in Punta Cana in the Dominican Republic. We stayed at the beautiful...
Managing Your Content: Choosing the Right CMS Platform for Your Business
We’ve talked about establishing defined business goals for your website, but in a digital age, we are also constantly looking...
Signs Your IT Needs an Upgrade
2017 is shaping up to be a great year! Your sales are up. You’re adding more staff. Business is booming....
2017 Trends and Technology that Excite Us
With the first weeks of the new year under our belts, I am starting to see some common threads emerging...
Business is a Team Sport
As I looked out during our holiday celebration at the team we’ve assembled here at Whitecap, one thing came abundantly...
Whitepaper: Is Your Website Doing Its Job?
The way we are doing business is changing. It’s not good enough to have a pretty website with a bit...
Why e-Commerce Should Be in Your IT Budget
When thinking about e-commerce, our minds inevitably think of B2C giants like Amazon but to get a complete picture of...
Budgeting for a Digital Future
“Every business is, willingly or unwillingly, a competitor on a software playing field, no matter which sector it’s in.” Vijay...
Load Testing: Is Your Website or App Ready for Prime Time?
Most businesses already know how cloud service providers like Amazon Web Services or Microsoft Azure deliver on-demand scalability, security and...