The following is the privacy policy for the website. In this policy, we (Whitecap Canada Inc., also referred to as “Whitecap” within this document) describe what personal information we collect on our site, how we use it, and your options regarding information we may collect about you. 

If you have questions about this policy, please feel free to contact us at

Last updated: March 2, 2023 

Information Collected from All Visitors 

While you are browsing the Whitecap website, anonymous information will be gathered automatically. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate. We use this information to administer our site and learn how to improve our website experience.  

Collection of Your Personal Information 

We will ask you when we need information that personally identifies you (personal information) or allows us to contact you. Personal information collected by Whitecap will usually be limited to name and email address. Whitecap may also receive personally identifiable information from our business partners. 

Use of Your Personal Information 

The information Whitecap collects, stores and analyzes is used to improve the way we do business with our current customers and potential customers. We may also use this information to: 

  • Send information to you that you may have requested 
  • Allow you access to limited-entry areas of our site as appropriate 
  • Send occasional company or service updates 
  • Send you a newsletter 
  • Send you marketing communications 
  • Conduct research and analysis 
  • Improve our website and marketing efforts 

Security of Your Personal Information 

The security of your personal information is very important to us. Personal information collected from will be stored securely as per Whitecap policies and procedures. Whitecap will not sell, loan, or rent any personal information that we collect to any other organization. 

To help protect this information from unauthorized access, use or disclosure we use a variety of security technologies and procedures. If we transmit sensitive information over the Internet, we will protect it through the use of encryption (e.g. SSL). 

We may disclose personal information about you to other companies or people when: 

  • We have your authorization to do so 
  • We need to in order to service a request that you have made 
  • We respond to court orders or some other legal process 

Personal Data Retention 

We may retain your information for as long as your account is active or as needed to provide your services, comply with our legal obligations, resolve disputes and enforce our agreements. 

Access to Your Personal Information 

Website users may access any personal information that we have collected about them by sending a request to Users can correct discrepancies, update records with new information, or have personal information removed from our database(s) by sending a message to the same email address. 

Marketing Email Preferences 

 We will send you newsletters and marketing emails only if you have provided explicit consent for us to do so. You may update your email preferences by using the “unsubscribe” link found in emails we send to you or by contacting us at 

Use of Cookies 

Some of our web pages utilize “cookies”. A “cookie” is a small text file that may be used, for example, to collect information about website activity. Popular browsers allow you to control cookies, including whether or not to accept them and how to remove them. Additionally, you can set most browsers to notify you if you receive a cookie, or you can choose to block cookies with your browser. 

No user identifiable information is stored in any cookies we use. You may reject or delete the cookie at any time. Information about viewing and/or deleting cookies will typically be included in your browser’s help documentation. 

Google Tracking Tools

Our website uses Google Analytics, Google Ads conversion tracking and remarketing, and Google Signals.

Google Analytics uses cookies and similar technologies to track user behaviour on our website to help us improve our website experience. Google Ads also uses cookies and other technologies to measure advertising performance and show you individualized advertising messages. Google Signals provides multi-platform user data reports from users who have enabled personalized advertising in their Google accounts, to help us better understand users and target advertising to them. All Google data is reported on an aggregate level, without individual details.

You can opt-out of Google Advertising features through your Google Ad Settings. To prevent your data being used by Google Analytics, you can get the opt-out browser add-on: Google Analytics Opt-out Browser Add-on Download Page.

Links to Other Websites 

Our website may contain links to other websites or Internet resources. When you click on one of those links you are contacting another website or Internet resource. Whitecap has no responsibility or liability for or control over those other websites or Internet resources or their collection, use, and disclosure of your personal information. 

We encourage you to read the privacy policies of those other sites to learn how they collect and use information about you. 

Updates to This Policy 

If we make significant changes to our data handling practices a prominent notice will be posted on our website and we will make efforts to notify our active customers in other reasonable ways that may include an administrative email or other notice. If the change involves the use of your personally identifiable information, the notice will contain instructions on how you can opt-out of such use. This privacy policy will be governed by the laws of Canada and the Province of Ontario.