When Woodbine Entertainment Group rebranded with a new identity by Concrete, the challenge was to bring that vision to life in a digital space that served diverse audiences. From passionate horse racing fans to casual visitors seeking dining and entertainment experiences, the website needed to balance a rich heritage with a modern brand expression. We designed Woodbine.com from the ground up, ensuring the new look carried seamlessly into an engaging and intuitive digital experience.

User experience was at the heart of every decision. With a fully responsive design, the site adapts fluidly across desktop, tablet, and mobile, making race results, schedules, and wagering information easy to access in real time. At the same time, we developed clear pathways to news and editorial content, so fans could dive deeper into the stories behind the races and the people who shape them. Navigation was streamlined to reduce friction, while visuals rooted in the new brand delivered a sense of excitement and sophistication.

Beyond racing, the site also needed to showcase Woodbine’s broader offerings. We designed flexible templates for dining, entertainment, and events, giving the venue a platform to connect with both loyal fans and newcomers. By connecting directly with their back-end racing information systems, we ensured that the site remained a reliable source for up-to-the-minute data while keeping the user journey simple and visually engaging. The result is a digital hub that celebrates the legacy of Woodbine while meeting the expectations of today’s online audiences.